Why you should not use a free email address for your business

Don't use a free email address for your business

The message is clear: email is king. Many companies, clients and customers choose to communicate primarily by email and it is a fundamental part of marketing strategy…unless you’re using a free email like Hotmail, Gmail, or even your internet provider. If that’s the case, then you’re losing business each and every day.

Does it look professional? Probably not.

How people perceive your business is what makes your business. Imagine if banks used free email accounts – you’d never feel comfortable giving them your personal details let alone any money. Without that professional touch, you’ll appear temporary and maybe less permanent. It puts your credibility into question and sends the message that you’re not serious about doing business – or worse – that you’re prepared to cut corners.

It may misrepresent your experience

Newer businesses often start out with a free email address. The address tends to communicate that they may be new and have less experience, and are perhaps even testing the waters in a new direction. They may not be proven yet and are firmly within the hobby-zone.  Continuing to use the free address once your business moves into the professional arena means you’ll struggle to build momentum and any experience will be negated.

It’s forgettable or inappropriate

Your business success hinges on being memorable enough to gain referral custom and results from your advertising. Unfortunately, free email addresses are by default filled with hard to remember clutter, for example – joesplumbing_1985@hotmail.com or milkshakes1559@gmail.com.
Neither of these roll off the tongue, is appropriate for business, or can be remembered without a high likelihood of typing mistakes and bounce back.

Branded email addresses such as joe@joesplumbing.co.uk make running a profitable, scalable business much easier.

It’s not permanent or safe

When you use a free email address you are at the mercy of the email provider. They may close down operations or cancel your account for any reason – and there’s little that you can do. These types of accounts are also often hacked and leaked, as well as having poorly performing spam filters, if any. When a better internet or email deal comes along, you’re still stuck using the old address because it’s printed on your business cards, car lettering and flyers.

With your own domain name, you own it and can move it to a new business-grade email service easily. You’ll also have complete control over the addresses within your domain, resetting passwords and creating/closing accounts at will.

Most importantly, it costs less than you think to have branded email.

Give us a call at 01455 209505 to set up your own branded business email service.

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