Buying Tech in Time for Christmas

Buying Tech in Time for Christmas

Christmas time is back with us again.  The latest devices and gadgets are hitting store shelves just in time to keep up with the rush.  Magazines, television, and the web are brimming with advertisements and reviews of the latest tech your money can buy – all tempting you to buy the latest ‘must have’ devices.

Before you rush out to buy the gadgets you’ve been waiting for, consider a few important questions before parting with your hard-earned cash.

Does This Technology Do What I need?

First, you must ask what problem you are trying to solve with a new piece of tech. The most important thing to consider is how adopting your new device will improve on what you had before. When you’ve answered this question, you should consider whether there is other tech or competing devices out there that can perform even better – without being unduly influenced by the logo on the device.

In some cases, a sleek new gadget or device is bought just for fun, that’s good too, but bear in mind the below.

Should I Become an Early Adopter?

Early adopters are people that anticipate the release of new tech, wait in line on release day, and pride themselves on having the latest gadgets to hit the shelves.  If you recognize yourself in this description you are likely to snap up the latest devices the day they are released.  This eager anticipation, however, is not always the way to get the best deals or the best gadgets and in some cases, quite the opposite.

Companies often rely on new product hype to give sales an early boost, so waiting for the marketing and hype to subside, even a little, can save you a lot of money as release day is always the most expensive.

After initial release, companies often mark down their prices to keep their devices attractive and sales high.  For the budget smart consumer this is an opportunity for a bargain because a device good enough to buy on launch day, is well worth waiting for if you can ignore the pressure of wanting to buy it, especially if it’s the latest ‘in’ thing that people are talking about.

Don’t forget that when newer, faster, sleeker devices hit the market, companies often cut prices to the previous model to maintain strong sales figures, although it’s understandable that you may prefer to give a gift of the latest version.

Having said that, that bargain may be a good excuse to treat yourself….?!

Have I checked The Reviews?

We are fortunate enough to have access to seemingly unlimited amounts of information at our fingertips.  Often weeks before a product is released, reviews are available across the web.

One of the best things you can do when considering a new device, particularly a high-cost purchase, is to watch and read a wide variety of product reviews.  However, it pays to be cautious of reviews that are particularly glowing, or too downbeat.

Also, ‘Celebrity’ reviews may not be independent, as they usually get paid for promoting items.

Keep an eye out for middle of the road reviews that fairly weigh the pros and cons of each device, particularly from more reputable sources rather than websites that you may not have heard of before, as some sites are set up that are actually no more than advertisements.

Have I Found the Best Deal?

There are many ways to keep an eye out to make sure you get the best deal on your device.  If you can, monitor prices over time to see how they rise and fall to find the best time to purchase.

When purchasing online, many sites include a box to add a coupon code when you are ready to buy.  It sometimes pays to jump over to Google and search the website name and ‘coupon’ or ‘voucher’ to find out if there are any good deals on. A quick search can save you as much as 10, 15, or 20 per cent on some purchases.

What about ‘Black Friday’ deals? Even major companies send out emails and adverts giving Black Friday ‘offers’ that are not offers at all, as in many cases the ‘offer’ prices are exactly the same price as in the stores normally. It always pays to check, even offers from major established companies.

Sometimes companies send out offers to appeal to groups they want to market to.  A companies Facebook page may get different offers or vouchers than its Twitter followers or newsletter for example.

Extended warranties

In many cases, manufacturers provide extended warranties for their products, so if you do want an extended warranty, it is always best to check the manufacturers price against the store price, to get the best deal.

Purchase in Confidence

If you have asked yourself these questions, done all your research, and found the answers you’re looking for then you may well be ready to buy. You can do so with the confidence that you’ve done all your homework and you’re getting the best deal and gadget for your money, at that particular time.

But don’t forget, is all starts again when the Boxing Day sales start………….!